Archive for May, 2012

Remembering existing and new customers: what we learn from them

May 7, 2012

The first lesson each customer has taught us is to continuously plan, prepare and organize. We raise the bar year after year, continuing to strive for improvements in all we do at the same time we embrace change and offer our customers strong reasons to work with ProShow!

We have learned from our clients that no matter what your roles are in making the meeting successful, customer service is one of the common denominators. What we have to offer and provide is customer service with pride. We take the time at each of our staffer orientations to teach what customer service really is and how to break it down into tangible components that can be behaviorally demonstrated on site. This in turn makes each one of the attendees and exhibitors feel welcomed and provides personalized one on one service at each and every meeting. This positive result is intended to improve the guest’s experience year after year.

Customer Service does not have an “upgrade” or a new “app”; it’s not cutting edge technology, but yet it stands the test of time. It is the break down of what human interaction actually is.  We have created the “10 Principles of Customer Service” to serve as a foundation for conversation and direction for staffer performance on all our events.  

And, looking to the future, we modify our messages to fit our customers’ improvements in their customized customer service to their attendees and exhibitors.  For example, we are experiencing an increase in our customers’ structuring their registration functions to meet their audiences where they are: in their hotels and/or the airport.  We are seeing that having remote registration locations is increasing.

This allows the attendees and exhibitors to pick up their badges at their convenience. No more waiting in lines and being rushed through the convention center registration area and escorted to the exhibit floor. This is allowing the “guest” to really take their time, experience and see everything the meeting has to offer, not tying up their precious time in a large centralized registration area a the convention center.. We are seeing registration locations growing to include partner hotel and airport locations. This aids in the full service customer experience.

Lessons learned from existing and new customers enables us to engage our customers in innovative ways to strengthen their events, meetings, and tradeshows.  As their partner, ProShow stands ready to help these visionaries take their events to the next level!

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